| The Reboot Campus Training System includes an ever growing list of online workshops designed to help media sales reps understand, integrate and make money using traditional media and digital media options combined. Reboot Campus includes two major sections...Training Camp & Idea Camp.
TRAINING
CAMP
The training workshops are designed to provide fundamental knowledge of integration. There are currently three levels of certification in the Training Camp section. The first certification level covers mass media to 'me' media and the new consumer path...plus over 80 web terms and a step-by-step process of integrating new and traditional media as well as putting proposals together that sell. The second and third certification levels help sales reps to shift the focus (from impressions to engagement) and focus on the ROI the advertisers really want.
IDEA
CAMP
This section includes a collection of case studies and great ideas in many categories! These step by step examples include screen shots of the online components (micro site, landing page, media outlet site, etc.) as well as the following:
- Needs Train
(Individual Client Needs) and Project Train
(Multi-Client Category) Ideas
- Stated Challenge or Need (reason
the idea was developed)
- Digital Purpose Defined (Primary Focus, Measure of Success,etc.)
- Promotional Tool Box items (tools used to promote the campaign)
- W.W.W. (win-win-win) Benefits—for the Advertiser, Media Outlet
& Consumer
Click Here for Certification Levels
|
|
|
